From the beginning of this journey, it has been clear to me that if I wanted to affect change in how we perceive women in leadership roles and give them the opportunity to thrive, I couldn't just limit myself to empowering women (many of which don't even need my help in getting empowered). Culture change comes from the top and with 80% of executive seats in most big companies being occupied by men, I had to find ways to engage them as well.
Knowing More About The Audience
After hundreds of conversations with both men and women, I found that normally people come to my events from different places, not only in terms of their awareness about the subtleties of the topic but also in terms of their biases and beliefs. These are often shaped by their early childhood experience (ex: being around strong female family members, having a working mother vs. not) or current life situations (ex: for men: having a stay-at-home vs. a career-focused spouse or daughter/s; for women: having built a successful career vs. having scaled back to take care of kids). I like to administer a pre-event survey before my talks where I ask participants about their career aspirations and about the biggest barrier, in their opinions, to women's reaching leadership positions. Pre-survey data reveals the profile of the group and written responses serve as ideas for icebreakers.
Crafting the Tone of the Message
Much of the widespread discussion about women's leadership focuses on equality. While it's extremely relevant to our political debate, in a business context "Gender Equality" argument loses its value. This approach does a disservice to the women by putting them in a victim's position and failing to recognize the unique value they bring to the work environment. It tries to appeal to men's guilt/paternalistic instincts. This may work with some men (and women), but it alienates others, especially in a business world which is so focused on results. The message I choose instead is a message of inspiration and value-creation. I focus on the need for balance in masculine and feminine qualities in a modern organization, on the managerial skills that women bring to the table, and on breaking down some of the myths about what modern women want from their careers (which is not very different from what the men want). Plus, it helps reminding folks that with women representing 60% of university graduates and making 70-85% of purchasing decisions, there's a huge talent pool that our companies are not taking full advantage of!
Data Helps Drive Serious Conversations
Leanin.org and McKinsey study with 30,000 employees across 118 companies found that 88% of men think that women have the same opportunities as men to advance in the workplace (while only 56% of women think so). How can we start moving the needle if most leaders aren't aware that the problem even exists? Research data from reputable sources is a very effective way to start addressing people's individual assumptions. It's always good to start with the leadership pipeline graph for S&P 500 companies and work with the audience to explore the different dimensions behind the data, like what levels of the organization to focus on, and what may be the challenges for each level.
Source: Catalyst, "Women in S&P 500 Companies", 2015. Comparing and contrasting different industries and countries shows how these numbers may vary based on different factors.
Source: McKinsey & Company, "Breaking Down the Gender Challenge," 2016.
But at the End of the Day, People Want to Have a Good Time Data alone can be very dry and boring so I like to spice it up with stories about my experiences in different companies and countries. Moreover, It's useful to add barrier-breaking stories about other female leaders, which isn't only engaging but also personifies the problem; it makes people relate emotionally. Finally, interactive media and humor are also very good tools for dealing with some more contentious issues like unconscious bias, without finger-pointing or alienating men from the discussion. Like this funny video that inverts the experiences of men and women in the workplace:
Final Thoughts
Both male and female executives are becoming more aware of the gender gap in leadership and are joining the discussion. On the other hand, there is too much information and many misguided initiatives out there. My computer sciences education has taught me that before I can solve a problem, I need to understand the variables and the context and then seek the best solutions. I am always excited for the chance to influence change by helping leaders understand the structural and individual barriers to women's leadership and develop actions that are relevant to their industries and companies.